Lure Your Visitors to Buy Your Products

One of the main reasons why a website has driving good traffic and gains high Page Rank, it’s because not just only having a good content but also the quality of your website’s home page.

I have some important thing to do to make a good impression from your visitors and make them as your customers.

1. Flash intros- avoid flash intros to your site because it will take time to load and time to play, because most of the visitors nowadays are not in awe anymore but in a hurry. Don’t make your visitors wait, so that they will not be tired waiting of something. If you love putting flash intros, integrate it into your home page, but add a call to action at the end.

2. Broken links and pages-

There are more broken links on the net.

Do yourself a favor and download Xenu’s Link Sleuth (http://home.snafu.de/tilman/xenulink.html) – this will run a check on your website because I really tried it, and among some pretty good information tell you where your broken links are.

3. Design- There is some obvious designs slips you need to avoid.

• Hard to read type – Way too many sites use fonts smaller than 10 point – it just won’t get read, simple.
• Logo / Branding – In days gone by you’d have to employ a big agency to get your image / logo / and branding done. There are some great guys on who can take care of this for you. Remember when people are searching for your product or service they will be comparing you with the competition. You have less than 8 seconds before the average visitor leaves your site
• Too many small business owners or one man bands selling a “product” (not service) and put their mug shot on there – why? They’re not buying you they’re buying your “product”. Think about the images and elements you use on your page. They must have a function and not because I think it looks nice – no. Get a blog if you want to showcase yourself.
• Color – No one does black backgrounds anymore – get with it. Neither do they do visitor counters. Corny clip art found in Microsoft Word is a no. There are loads of free stock image sites out there.